The following is the conference itinerary and program. Final program details along with updates on speakers and entertainers will be posted on this website and sent to you in the future.

- Depart your home city for Hawaii
- Arrive at the Kona airport, where you will be met by SUPERVALU travel staff
- Transfer to the Hilton Waikoloa Village Resort
- Creative Showcase exhibits
- Welcome reception and evening buffet

- Outdoor buffet breakfast
- IGA and Sav-A-Lot Retailer Meetings
- Creative Showcase all day
- Afternoon at leisure
- Hawaiian Luau reception, dinner and traditional luau entertainment

- Outdoor buffet breakfast
- General business session – 8 am to noon
- Jeff Noddle – Keynote
- Duncan Mac Naughton – Merchandising Innovation
- Reed Cundiff - Microsoft - Outdoor buffet lunch
- Creative Showcase all day
- Afternoon at leisure
- “Hawaiian Magic” evening reception and dinner
- Entertainment by comedian Wayne Brady
- Dancing to the Paradise Sisters

- Outdoor buffet breakfast
- General business session – 8 am to 9 am
- Jeff Seabright - Coca-Cola
- Innovation Expo Preview - Business Seminars – 9:15 am to noon
9:15 am – 10:30 am
- Independent Branding / Positioning (Brian Audette, Kevin Kiecker, Retailer: Mackenthun Family)
- Fuel Program (Bruce Bostwick, Carl Kaercher, Retailers: Ron Dennis, Mike McGrogan)
- Fresh Merchandising (Jim Smits, Retailer: Pat Burns)
10:45 am – 12:00 noon
- Talking 'Bout Their Generation (Michael Sansolo, Christine Walsh, Retailer: Stephanie Skylar)
- Sustainability / Energy Management (Tom McIntyre, Retailer: Brian Huff)
- Center Store, Destination Department, Our Own Brands (Todd Michael, Richard Juliano, Retailer: Jim Schickert) - Outdoor buffet lunch
- Afternoon at leisure
- Region-hosted receptions and dinners

- Buffet breakfast dine-around
- Innovation Expo – 8 am to 4:30 pm
- Pre-selected optional activity
- Lunch vouchers
- Wine & Tapas reception in the Innovation Expo – 3:30 pm
- The Big Island Bake casual dinner buffet
- Entertainment to be announced

- Outdoor buffet breakfast
- General business session – 8 am to noon
- Dan Stanek - tns Retail Forward
- Will Steger - Polar Explorer
- Former President George H. W. and Barbara Bush - Outdoor buffet lunch
- Afternoon at leisure
- Great Chefs of the Waikoloa reception and dinner
- Outdoor concert by the Steve Miller Band

- Buffet Breakfast
- Closing business session – 9 am to 10 am
- Creative Showcase Awards Presentation
- Recognition of Sponsors
- Closing Comments - Departure for home or extensions